The well-known French video game publisher Ubisoft apparently plans to integrate the Ethereum Blockchain into its games. In-game purchases will be handled in the future via a blockchain based marketplace.
As reported by the magazine Les Echo, citing insiders, developers of Ubisoft are in an “advanced stage” to develop blockchain capabilities for the publisher’s games. Specifically, its about a virtual marketplace based on the Ethereum Blockchain. In-game micro-transactions, such as new items, weapons, outfits or cards, could be acquired in the future directly via blockchain using cryptocurrencies such as Ethereum.
Paying Of Microtransactions With The Ethereum Blockchain
The world’s fourth largest games publisher, best known for its blockbusters such as “Assassin’s Creed” or “Far Cry”, has long relied on extensive microtransactions to generate additional revenue for its games, earning a lot of money. The Blockchain is ideal for trading in digital goods and could be the next logical step to advance the processing of micro-transactions.
Ubisoft has been very open to the new technology in the past. At the ChinaJoy digital entertainment show, CEO Yves Guillemot said in 2018 that the blockchain has the potential to revolutionize the gaming industry. Cryptocurrencies allow players to create content and sell it securely to other players.
The developers of Ubisoft experiment since mid-2018 with concrete applications of blockchain. In September 2018, the company hosted the Hackathon Blockchain Heroes. Ubisoft’s Strategic Innovation Lab developed the prototype of a blockchain-based game called “Hashcraft”. Anne Puck, Blockchain manager at Ubisoft, said back then that the blockchain is “the biggest revolution since the Internet”. The aim of Ubisoft is to create tangible benefits for the players.
Some Things Are Still Not Clear
It remains to be seen how Ubisoft’s plans for the blockchain marketplace will continue. One possible obstacle is the current limit of transaction at the same time in the Ethereum Blockchain. Especially for extremely popular titles such as the Assassin’s Creed series Ubisoft could quickly reach the limits of the technically possible.
Another problem is the still unclear legal situation of cryptocurrencies. In April, the French government passed the investment law PACTE. However, many questions remain unanswered afterwards.
So far, according to Les Echo at Ubisoft there is still no specific date for implementation of the crypto project: “At the moment Ubisoft is thinking about the project, but has no set schedule. The company is waiting until the legal situation in France has clarified.”